About the Author
Author of Breakthrough Value, Melynn presents the one common link that helps associations plan, unify and communicate like superstars through their unique value proposition. Melynn wraps brains, heart, guts and energy into assessing and presenting new ideas to associations in the U.S. and Canada. She believes, “When you’ve seen one association, you’ve seen one association.” Her work helps unify leaders and staff to make strong connections with current and prospective members. She lives, works, cooks, gardens and gives back to her community in her hometown of Kansas City.
Author of Breakthrough Value, Melynn presents the one common link that helps associations plan, unify and communicate like superstars through their unique value proposition. Melynn wraps brains, heart, guts and energy into assessing and presenting new ideas to associations in the U.S. and Canada. She believes, “When you’ve seen one association, you’ve seen one association.” Her work helps unify leaders and staff to make strong connections with current and prospective members. She lives, works, cooks, gardens and gives back to her community in her hometown of Kansas City.
About the Author
Author of Breakthrough Value, Melynn presents the one common link that helps associations plan, unify and communicate like superstars through their unique value proposition. Melynn wraps brains, heart, guts and energy into assessing and presenting new ideas to associations in the U.S. and Canada. She believes, “When you’ve seen one association, you’ve seen one association.” Her work helps unify leaders and staff to make strong connections with current and prospective members. She lives, works, cooks, gardens and gives back to her community in her hometown of Kansas City.
Develop the Message
A value proposition is a clear, short and simple rationale for every leader and staff member to use every day. It is your member’s rationale for choosing your association, another association, or none at all.
Your value proposition is the foundation of your communications strategy.
Strategic communications is a formal approach that supports your most valuable member benefit(s) and sells your organization. It begins with answering why your association matters.
It’s easy to be complicated, in your explanation, and in your communications. It’s much harder to offer a simple rationale for why your association matters and what members should expect from you.
Develop the Message
A value proposition is a clear, short and simple rationale for every leader and staff member to use every day. It is your member’s rationale for choosing your association, another association, or none at all.
Your value proposition is the foundation of your communications strategy.
Strategic communications is a formal approach that supports your most valuable member benefit(s) and sells your organization. It begins with answering why your association matters.
It’s easy to be complicated, in your explanation, and in your communications. It’s much harder to offer a simple rationale for why your association matters and what members should expect from you.
