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Ideally, the operational order is this: 1.   Strategic Planning identifies one of the following as a strategic issue: Communicating …

Your value proposition is not your logo or your mission statement. Below are popular marketing terms and their definitions: Strategic …

Did you know “North America offers some of the most unique, inspiring and colorful gems found on this Earth?” So …

Associations and businesses spend money, time and man hours on all kinds of business issues: be it financial, policy, member, …

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