Category : Value Proposition

Value Proposition Lessons that Leaders are Learning
August 30, 2022 | Member Value, Value Proposition

Value Proposition Lessons that Leaders are Learning

“We can’t do business the way we used to,” said an association executive recently. “There’s a lot that we’ve been doing that just doesn’t work…

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Value Proposition vs. Your Mission
October 1, 2020 | Value Proposition

Value Proposition vs. Your Mission

Your value proposition is not your logo or your mission statement. Below are popular marketing terms and their definitions: Strategic Planning and Value Proposition: How…

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Uncover Unexpected Gems Among Your Members
September 3, 2020 | Value Proposition

Uncover Unexpected Gems Among Your Members

Did you know “North America offers some of the most unique, inspiring and colorful gems found on this Earth?” So says Noreen Paris, who sources…

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You Know You Have a Strong Value Proposition When …
August 26, 2020 | Value Proposition

You Know You Have a Strong Value Proposition When …

Associations and businesses spend money, time and man hours on all kinds of business issues: be it financial, policy, member, technology, education, customer service issues…

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Value Proposition, Mission Statement, and Other Terms Defined
August 12, 2020 | Value Proposition

Value Proposition, Mission Statement, and Other Terms Defined

For many of us, our world revolves around making lists: priority activities for the day, grocery lists for the big meal, a daily to-do list…

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Value Proposition Plus Strategy Equals a Living Rationale
August 11, 2020 | Value Proposition

Value Proposition Plus Strategy Equals a Living Rationale

Kudos to you, Association Executive and team. You, who have spent valuable time building a foundation to support your members’ business. You identified important member…

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Distinct Member Groups Help You Plan, Discover Value and Determine Your Strategy
August 11, 2020 | Value Proposition

Distinct Member Groups Help You Plan, Discover Value and Determine Your Strategy

Have you ever been to a party when someone suggested, “Let’s play charades and the teams are the boys against the girls?” That is the…

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How to decide if you need a Value Proposition - Find your guiding ‘why’
August 11, 2020 | Value Proposition

How to decide if you need a Value Proposition – Find your guiding ‘why’

Every organization is different, but we hear similar feedback from Association Executives about why they need to breakthrough value:I just have this feeling that beyond…

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Getting Payback on Your Value Proposition
August 4, 2020 | Value Proposition

Getting Payback on Your Value Proposition

You and your leadership invested significant time and effort in developing your association’s value proposition – a simple, concise message that connects what you do…

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